Writing

Good, persuasive writing is always hard work, but it’s easier when you have something to say. We’re here to help you figure out what to say — with messages that marry logic with emotion, and can capture the attention of your donors. Then, if you’re short of great wordsmiths, we can provide them too.

Case Statements

Marts & Lundy has a huge library of case statements that inspire, persuade and tell our clients’ stories in a way that fosters appreciation and support for their mission and vision. These documents (called the “campaign prospectus” in their earlier stages) are used for feasibility study interviews, cultivation events and one-on-one visits with top donor prospects during the campaign’s Quiet Phase. The Public Phase case statement, which we can also write and design, appeals to donors at all levels of capacity and attachment.

Key Messages and Themes

Developing core messages and themes is the foundation for your case for support. These messages and themes must advance your strategic vision and provoke the interest of current and prospective donors. We work with staff and volunteer leadership to test and refine them — and facilitate interactive sessions to make sure they embrace and articulate them as ambassadors on your behalf.

Copywriting Services

Marts & Lundy has a stable of top professionals in the field ready to provide a variety of fundraising writing services to fit your needs. We can produce the words for everything from keynote speeches to presidential “white papers,” advertising copy, newsletters, annual reports and multimedia scripts. Our writers bring to their assignments years of experience crafting copy that is cogent, passionate and persuasive.

Find out more about our writing, click here.