Communication Strategy

Communications Assessments

Before planning any new campaigns or initiatives, it is good practice to review past performance. That’s where our communications assessments come in — looking carefully at your communications capacities and then recommending appropriate adjustments. This involves assessing the strengths and weaknesses of communications across your organisation, including content and messages, visuals, and staffing, budget, strategies and tactics (print, electronic, web-based, social media).

Communications Plans

Marts & Lundy works with clients to develop nonprofit communications plans that target key internal and external constituencies. We then outline strategies for reaching those audiences with messages that convey the organisation’s vision for the future and the importance of philanthropic support. These plans typically call for a strategic mix of print, electronic and web-based communications, as well as face-to-face meetings with top donor prospects to foster support and ownership for your strategic objectives.

E-Surveys, Focus Groups

Marts & Lundy conducts e-surveys and focus groups of external and/or internal constituents to test campaign priorities, themes and key messages.

Ongoing Strategic Counsel

Marts & Lundy provides ongoing strategic communications counsel for clients, typically on a retainer basis. We make ourselves available to assist you with any nonprofit communications challenges that unfold during the course of a campaign or other fundraising initiative.

To hear more about how we can help you develop communications strategy, click here.