International Glaucoma Association: building a fundraising programme and culture

The International Glaucoma Association (IGA) hired Marts & Lundy to conduct an assessment of the organisation’s fundraising capability. As a membership organisation that has undertaken very little coordinated fundraising activity for many years, it was keen to receive practical advice on the steps to take in the first instance, the approaches to fundraising – regular giving, major gift and legacies – that were most likely to provide a return on initial investment, and how best to marry the established membership programme with fundraising activity.

After a thorough materials review, internal and external interviews and bringing into play the Firm’s experience, the IGA received not only an overall report with clear recommendations, but also several practical outcomes to get them started, including a clear action plan that assigned and time-lined all the recommendations, solicitation letter templates, sample donation forms, a job description for the appropriate level of fundraising post, and a list of helpful research tools to begin some prospect research and peer charity research.

The IGA has already begun to action many of the recommendations as outlined in the action plan and, with the full support of the Charity’s Trustee Board and Chief Executive, has embarked on the process of turning itself into a ‘fundraising organisation’. This progress will enable the IGA to enhance the services that support its mission: “to raise awareness of glaucoma, promote research related to early diagnosis and treatment, and to provide support to patients and all who care for them”.

Jacqueline Mitton, IGA Vice-Chair and Trustee says:

The M&L report is everything I was hoping for. It strikes a positive and encouraging note but at the same time is challenging and frank. I greatly appreciated the way the report is anchored around a large number of specific and practical recommendations.