Blending the Art and Science of Philanthropy

London Symphony Orchestra, Centre for Music Project

Marts & Lundy was appointed to undertake an assessment of the feasibility of raising private sector support for the landmark Centre for Music project. Marts & Lundy proposed a multi-dimensional approach to this work encompassing international prospect research to identify new principal level prospects, a Capacity Analysis to assess philanthropic capacity, drafting a preliminary Case for Support, a Benchmarking study on similar capital campaigns in the international cultural sector and a number of conversations with key volunteers and prospects.

Fiona Kirk has continued to work in partnership with LSO and the project partners, the Barbican and the Guildhall School of Music and Drama, to support the Centre for Music team as it moves forward with this iconic project. She has offered advice in a number of areas such as prospect strategies, project governance matters, and presentation materials on the project. She has also run rehearsal sessions for up-coming meetings with prospects, provided input to internal strategy papers for the project and been on hand to provide general counsel to the LSO Managing Director, the Campaign for Music Fundraising Committee and the Campaign Manager.

“Fiona has been an invaluable and trusted advisor to the London Symphony Orchestra in developing a fundraising strategy for the Centre for Music. She has brought her extensive experience and wise counsel to all areas of the campaign, which has given confidence and encouragement as we have moved ahead with this landmark project. Fiona is both highly professional and personal in her approach, and is sensitive to the intricacies and challenges of major capital campaigns. Her thoughtful advice and good humour have been hugely appreciated.” — Kathryn McDowell, LSO Managing Director